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3M to Sponsor Jeff Gordon for 2015 and Beyond, Leaves Roush Fenway Racing

August 12th, 2014 at 12:25 PM
By Clayton Caldwell

Hendrick Motorsports has announced that 3M will become a primary sponsor on Jeff Gordon's #24 car for the 2015, 2016 and 2017 NASCAR Sprint Cup Series seasons. The company has been a sponsor of the #16 Roush Fenway Racing Ford and driver Greg Biffle for the last eight seasons. 

The company will be the primary sponsor of the #24 Chevrolet SS in 11 NASCAR Sprint Cup Series races each of the next three seasons and an associate sponsor in the remaining events.

 “At 3M, we play to win, and we push hard every day to do just that,” said Jesse Singh, senior vice president, 3M Global Sales and Marketing. “With this deal, we align with champion driver Jeff Gordon and an organization at the top of its game in Hendrick Motorsports. What they do in the garage and on the track exemplifies what we’re all about in our labs, plants and business teams around the world.”

sitemarca / Foter / Creative Commons Attribution-NonCommercial-ShareAlike 2.0 Generic (CC BY-NC-SA 2.0)

The company aligns with an organization that has won 11 championships. Gordon is a four-time NASCAR Sprint Cup Series champion and has won 90 career NASCAR Sprint Cup Series races, which is third on the all-time list. Gordon is also excited about the opportunity. 

"Innovation is what 3M is known for,” said Gordon, 43, who has a lifetime contract with Hendrick Motorsports. “We’ve seen that approach throughout their involvement in NASCAR, and it’s a terrific fit for what we do at Hendrick Motorsports and with the No. 24 team. I’m personally excited about the opportunities and thrilled to represent a company that’s so passionately supported auto racing for such a long time.”

Last weekend, Hendrick Motorsports announced that AARP/Drive to End Hunger would be back as primary sponsor of the #24 Chevrolet for the 2015 season. AARP/Drive to End Hunger will adorn the #24 in 13 NASCAR Sprint Cup Series events. 

No word on sponsorship for Greg Biffle in 2015 although it was recently announced he signed a three year contract to remain at Roush Fenway Racing through the 2017 NASCAR Sprint Cup Series season. 

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